Grill5taco, a popular fusion taco restaurant in the Garosu-gil area in
southeastern Seoul, went from a small taco truck mimicking the success
of Korean-style taco trucks in Los Angeles to a full-grown restaurant,
thanks in large part to the owner’s decision to use Twitter as its main
Like Grill5taco, other small- to medium-sized businesses in Korea are
making social media work for them. Experts say that in key industries
around the world, smaller businesses have more to gain from marketing
via SNS than major companies.
"There is more to gain through SNS for these smaller companies because
social media is readily accessible, free and simple to use," said Jace
Junghwan Lee, senior consultant at Social Link, which provides social
media consulting to companies.
Revenue doubled in less than a year for online meat shopping mall
Dotoree Sok Chamnamu in 2010, when the owner, Kim Tae-jin, started a
Twitter account. The meat company started taking orders via customer
tweets, making it easy for smartphone users to order produce.
In addition to traditional retail businesses, Korea’s entertainment
companies, including SM Entertainment, YG Entertainment and JYP
Entertainment, have all embraced social media to connect to fans and
market their K-pop stars on a global level. SM Entertainment launched
its official YouTube channel in 2009, posting music videos of Girls’
Generation and SHINee. Girls’ Generation’s music video for the song
“GEE” became the most internationally viewed K-pop music video on